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Mary Ward (First Automobile Fatality in the World - 1869): Pictured here next to a stereoscope, she was a pioneering scientist and illustrator whose life was tragically cut short by an experimental steam vehicle.
Bridget Driscoll (First Pedestrian Fatality in the UK - 1896): Seen here in a rare family photograph, her sudden death prompted the coroner at the time to famously say he hoped "such a thing would never happen again."
Henry Bliss (First Traffic Fatality in the Americas - 1899): A real estate man from New York whose collision with a taxi marked the beginning of recorded motor vehicle deaths in the United States.
Road traffic injuries claim approximately 1.19 million lives every year worldwide, while tens of millions more suffer injuries, many resulting in lifelong disabilities. They are the leading cause of death among young people aged 5–29 years.
India continues to bear one of the world's highest road traffic burdens. Rapid motorization, increasing traffic density, speeding, unsafe road behaviour, and limited post-crash care contribute to thousands of preventable deaths and injuries every year.
Road safety is not only a transport issue—it is a public health, social justice, and sustainable development priority. Safer roads protect lives, reduce economic losses, and strengthen resilient communities.
Instead of blaming road users alone, SAFE India promotes the Safe System Approach.
The Safe System Approach recognizes that people make mistakes. Roads, vehicles, speeds, and emergency care systems must work together to prevent those mistakes from resulting in death or serious injury.
Governments, institutions, schools, workplaces, healthcare professionals, volunteers, communities, and every road user have a role to play.
Together, we can create roads where every journey is safe, every life matters, and every community thrives.
Join SAFE India in building a culture of road safety across India.